It is tricky to understand mobile marketing and creating a plan to use it wisely is also a sticky situation. There are an abundance of different mobile marketing products from which to choose. Following are some amazing mobile marketing tips that will give your marketing campaign a boost.
Provide a value to the right audience. When you are expanding outside of your friendship circle, you need to grab their attention. Business executives will expect something more tailored to their busy, yet social business life. If you’re sending offers to soccer moms, then exploit the “mom” part and offer something family-oriented.
In the world of mobile marketing, any action you expect your customers to take from their device must be very simple and intuitive. Keep in mind that completing involved forms when using a PC or laptop is no big deal, but can be time-consuming and frustrating when using a smartphone. Simplify your opt-in process to make it easier for your customers.
Produce a greater effect by using viral marketing with your ads. They could recommend it to friends and family, which will increase your customer base.
Create a campaign that is picture-to-screen. This type of campaign requires customers to take a picture and send it to you. Afterwards, they can send in their photos with a short code and have them displayed on the big screen. The screen that they are posted on can be a single television, or a type of digital billboard.
Add a discount offer or promo code in your sent mobile messages. A consumer is more likely to respond to mobile marketing efforts if they are offered something.
Stake claim to your business name on social networking sites. This is vital to drive potential customers to your site. Focus on the basics of your business and start branching out from there. The least you can do is create a Facebook page for your business and establish a custom page on Foursquare.
Include different links for those who have different aged phones when it comes to your mobile websites. Find out what works on which phones. If your regular website uses flash, then link users back to a mobile site exclusively, since many tablets and smartphones do not use flash.
So much needs to be done when using mobile marketing as a business strategy. These tips are easy to apply to your mobile marketing strategy in a way that will be highly beneficial to you and your business.